Semiotics
Last lesson we discussed semiotics and the topic that came to my attention was the signified and the signifier. The signified is a word on object that when you hear the specific word, you think about a lot of things that are associated with that particular word.
Some examples associated are :
McDonald's logo, when you see this logo, the signifier in this part is when you see I'm Lovin it as it is building a contrast between the logo and the word. Together they are building a relationship where they are seen perfectly with each other. Not everyone loves their food, but with this logo they try to push people to try their food for the first time.
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